Pure Antimicrobial Concentrate is a revolutionary product developed to neutralize Micro-organisms which create havoc to our daily lives in an unpredictable environment.

It is highly effective against viruses, bacteria and fungus as all anti-viral, anti-bacteria and anti-fungal efficacy testing were carried out by qualified independent laboratories and product is registered with United States Environmental Protection Agency.

It has vast application capabilities which include water purification process, disinfectant and as an approved cleaner for food contact surfaces by NSF International Certification.  It is also suitable for use in water air purifier / revitalizer together with Pure Aroma Essences for creating healthier, cleaner and pleasant air at home and workplace.

Pure Antimicrobial Concentrate is a disinfectant and deodorizer proven to kill bacteria, fungus and viruses.

(Sizes available: 60ml, 250ml, 500ml, 1ltr, 2ltr, 5ltr, 10ltr,25ltr)

It can be used on non-porous environmental hard surfaces in homes, hospitals, nursing homes, medical and dental clinics, laboratories, ambulance and patient transfer vehicles, funeral homes, hotels, restaurants, schools, day care centres, offices, veterinary clinics, animal shelters, exercise facilities, beauty and hair salons, trains, buses, and other public transportation vehicles, locker rooms, kitchens and restrooms, etc…


  • Kills harmful bacteria and viruses within 10 seconds
  • Removes odour, mold and mildew
  • Non-irritating to skin and safe to human
  • Product is environmentally friendly
  • 100% Biodegradable, alcohol free and non-flammable
  • Eliminates 99.9% of bacteria and viruses

H1N1 / MRSA / Norovirus / E-Coli / Salmonella enterica / Staphyloccocus aureas / Legionella pneumophila / Aspergillus nigerClick edit button to change this text.

Pure™ Antimicrobial Concentrate kills microbes by chemically altering certain amino acids that contain sulphur. The amino acids are important building blocks in the proteins that help to form cell walls. When these proteins are destroyed, the cell wall ruptures and the organism dies. In the chemical reaction, Pure™ Antimicrobial Concentrate takes on an electron from the amino acid and reverts back to a chlorite ion. The amino acid gives up an electron, and giving up an electron is what chemists call oxidation.

Find below examples of results of testing conducted by independent government certified GLP labs, hospital clinical trails, and university studies on bacteria and virus control, and mould remediation of building materials.

Nashville Hospital Test Report1


Surface Contamination of Outpatient Clinics Before and After

Surface Contamination of Outpatient Clinics Before and After

University of Tulsa Study

University of Tulsa Study

Direction of use

(1)Usage of Pure Antimicrobial for water air revitalizer

  • To be used together with Pure aroma essences for promoting better air quality
  • Fill air revitalizer bowl with 1500ml of clean water or slightly above mid level
  • After adding Pure Aroma essence into water, squeeze 1-2 squirts or approximately 10ml of Antimicrobial Concentrate
  • Replace air revitalizer cover and switch on power supply

(2) For General Cleaning (Diluted Application)

  • Add 2-3 squirts of Antimicrobial Concentrate per litre of water and clean area and surface with sponge, mop or cloth

(3) To Disinfect Hard Surfaces (Concentrated Application)

  • Apply full strength to the surface, wetting thoroughly with spray, sponge and mop by immersion in Antimicrobial Concentrate.  Allow surfaces to remain wet for 10 minutes.

(4) Usage As An Odour Eliminator and Prevention of Mold and Mildew (Concentrated Application)

  • The Antimicrobial Concentrate must come into direct contact with the offending odour and use it undiluted.  After treatment, we highly recommend using our Pure Aroma Essence to enjoy better air quality and experience the holistic practice of Aromatherapy.

Pure Antimicrobial Concentrate is safe to use around children.  Use to disinfect children’s toys, playpens, playhouses, diaper changing tables, strollers, cribs, child car seats, play tables, etc…

Eliminating bacteria, viruses and fungus can involve strong chemicals that can trigger health problems, but our Antimicrobial Concentrate controls mold and bacteria by oxidizing it instead of bleaching it.  It is so mild, you can wash your hands in it but it is tough on bacteria, viruses, fungus thereby providing a safer living environment.

Active ingredient: Stabilized Chlorine Dioxide

Some Useful Tips To Remove Odours

Odours from Home / Office Air Conditioning System
Fungal spores and bacteria thrive in moist surfaces and when released into the air, these micro-organisms trigger allergies, cause illnesses and produce odours.
Pure Antimicrobial Concentrate is highly effective in eliminating bacterial and fungal organisms found in air conditioners.  It is easy, simply follow these steps:

  • Switch off electrical supply to air-con at main socket
  • Remove air-con filter and wash away dust and dirt
  • Spray Antimicrobial Concentrate directly on cooling fins until wet but avoid spraying at or near electrical circuitry
  • Wipe off excess moisture flowing down the cooling fins
  • Replace cleaned filter into air-con and switch on the air-con

It is recommended to perform the above at least once a month.  During the quarterly servicing of your air-cons, you may hand the Antimicrobial Concentrate to the servicemen for thorough disinfection of all vents, cooling fins and pipes or air ducts of the air-con system.

Carpet / Curtain / Fabric Odours
Spray / wet and brush area with Antimicrobial Concentrate.  This includes underneath or behind.  Allow to dry and if odour persists, repeat  the above procedure.  For liquid spills etc, use Antimicrobial Concentrate together with carpet or upholstery shampoo.

Odours On Floors
Squeeze 3-4 squirts of Antimicrobial into bucket containing water together with floor cleaning solution.  Mop or wipe as usual and you will be pleasantly surprised with the results.

Pet Odours
Spray Antimicrobial Concentrate directly onto pet bedding or holding cages.  Brush into surface and reapply if necessary.  Pat dry with a cloth or sponge and let air dry.
To control urine and faecal odours, a daily treatment of 4-6 sprays directly onto the spot and brush Antimicrobial Concentrate into the surface.  Pat dry, re-apply and air dry.

Kitchen Odours and As Kitchen Disinfectant
Pure Antimicrobial Concentrate can remove most common kitchen odours, even the foul odours of garbage disposals and drains.  To treat sinks, fill basin 1/4 full with hot water.  Add 1 squirt of Pure Aroma Essence (any scent) together with approximately 100ml of Antimicrobial Concentrate.  Stir and mix well, then release Antimicrobial into the drain.  When basin is empty, run cold water down the drain for 30 seconds and then spray Antimicrobial Concentrate into the drain.

Odours From Car Air Conditioning Units
Stop the engine and spray 2-3 trigger sprays into each dashboard vent as well as all other vents your vehicle may have.
Start the vehicle engine and turn the fan on high cool.
Spray 10-20 times into the outside fresh air intake vent.  This is located under the cowl at the base of the windshield.
Let vehicle run for 2-3 minutes.  Wipe off any excess moisture coming out of the dashboard vents.  With windows closed, turn your air-con system to Max air or re-circulation.
spray 5-10 times into the air in general, close vehicle doors and let it run for 4-6 minutes.  This should leave your vehicle not only odourless but most importantly free from harmful bacteria.  To enjoy fresh and beautiful scent, you may use our Pure Car Revitalizer together with Pure Range of Aroma Essences.

Other Uses
Bathroom / toilet cleaner, while travelling, carry Antimicrobial Concentrate in a handy spray bottle as a disinfectant to sanitize and prevent contact diseases.
Also effective in removing odours in shoes and shoe cabinets by simply spraying and let air dry.  The Antimicrobial Concentrate eliminates germs (i.e. source of odour) found in shoes.